A two-sided marketplace for a technology most buyers do not yet trust
India's marketplace connecting certified drone pilots with businesses that need aerial services — built as a fast, installable PWA rather than a native app people had to be talked into downloading.
The challenge
Aeroxone set out to be India's premier marketplace connecting certified drone pilots with businesses needing aerial services — making drone technology accessible, safe and efficient rather than a niche capability businesses had to source informally. That meant solving a two-sided cold-start problem — pilots need jobs before they will join, businesses need pilots before they will post a job — while doing it in a category where trust in the pilot's certification is the entire transaction risk.
Our approach
We built Aeroxone as a progressive web app rather than a native install, because both sides of this marketplace — a business posting a one-off job and a pilot checking for work between flights — needed to act in the moment, not go through an app-store detour first. Certification and verification were built into the pilot side from day one, since credibility is what makes a business trust a stranger with a drone over their site.
What we actually did
A fast, installable PWA giving both sides app-like speed and offline resilience without the download friction of a native app — critical for a marketplace where a business posting a job wants to act immediately, not later.
Separate, purpose-built flows for businesses posting aerial-service jobs and pilots browsing and accepting work, with certification and verification status visible wherever trust actually needs to be established.
A structured job-posting flow capturing service type, location and requirements, built to get a business from "I need a drone pilot" to a qualified match with minimal back-and-forth.
The outcome
Pilot certification and verification surfaced directly in the marketplace, addressing the single biggest reason a business would hesitate to book a stranger with drone equipment.
The PWA approach let both businesses and pilots start using the platform immediately, removing the app-store step that kills marketplace momentum before it starts.
Separate, purpose-built experiences for supply (pilots) and demand (businesses), structured so each side can be optimised independently as the marketplace scales.
Aeroxone launched with the trust and speed a new category needs to get its first transactions moving — certification visible up front, and no download standing between intent and action on either side of the marketplace. That combination is usually the difference between a marketplace that starts and one that stalls at zero.
Does any of this sound familiar?
This project started from a specific set of symptoms. If you recognise several of these in your own business, the problem is probably closer to Aeroxone's than it looks.
Two-sided marketplaces live or die on activation friction and trust signals, not on feature count. We would look first at what stops a first-time user on either side from completing their first transaction, and at whether a PWA removes more friction for your specific audience than a native app's discoverability would add back.
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