Digital Billboards
Prime highway and urban digital OOH placements with time-of-day creative scheduling for maximum relevance.
Out-of-home advertising
The one channel nobody can skip
Hoardings, digital OOH and transit placements across Indian metros and Tier-2 cities — designed in-house, bought transparently, and tracked back to search lift and scans rather than left unmeasured.
12+
Cities covered
3 sec
Time to read
3x
Search lift, UrbanNest
30–90d
Campaign cycle
What we run
Streets, transit and screens
Four kinds of physical placement, plus the digital layer that makes them measurable.
Transit Authority Ads
Metro, bus, and airport advertising placements targeting captive high-frequency urban commuters.
Experiential Events
Pop-up brand activations and guerrilla marketing installations generating organic social sharing.
Geofenced Retargeting
Serving digital ads to mobile devices detected within 500m of your physical OOH placements.
Hoarding DesignTransit MediaDigital OOHMall ActivationsGeofencingNFC Tracking
Inventory
Formats and what they demand
Each format has a different viewing distance and dwell time, which changes the creative brief entirely.
OACERScrap your car.Call now
Highway hoarding
40×20 ft
Read in under three seconds at speed — six words maximum, one idea, brand mark visible at distance.
Viewing distance50–150 m
Dwell time2–4 sec
Copy limit6 words
OACERFree valuation todayScan to book
Digital OOH
Dayparted
Creative rotates by time of day, so a breakfast message and an evening one run from the same buy.
Viewing distance20–60 m
Dwell time6–10 sec
Copy limit10 words
OACERSell your end-of-life vehicle in 48 hours, paperwork handled.oacer.com
Transit panel
Metro · bus
A captive audience with dwell time — the one OOH format where longer copy actually gets read.
Viewing distance1–3 m
Dwell time2–20 min
Copy limit40+ words
OACERBook a free pickupScan
Mall & retail
Point of sale
Closest to the purchase decision, which makes it the easiest placement to attribute directly to sales.
Viewing distance2–8 m
Dwell time10–30 sec
Copy limit15 words
Measurement
Connecting a hoarding to a number
OOH has a reputation for being unmeasurable. That is a reporting failure, not a property of the medium.
Step 01
Exposure
The placement runs. Impressions are estimated from audited footfall and traffic data for that site.
Step 02
Signal
A QR code, NFC tag or a distinct short URL on the creative gives the viewer a trackable action to take.
Step 03
Geofence
Devices passing within a set radius enter a retargeting audience, so digital ads follow the physical impression.
Step 04
Correlation
Branded search volume and direct traffic are compared against campaign timing to estimate lift.
This is estimated lift, not deterministic tracking — and anyone promising you per-impression attribution on a billboard is selling something. What it does give you is a defensible read on whether the spend moved branded search, scans and footfall.
Coverage
Where we place media
Direct buying relationships in the highlighted metros; Tier-2 cities run through established partner inventory.
HyderabadMumbaiBengaluruDelhi NCRChennaiPuneVisakhapatnamKochiCoimbatoreIndoreNagpurVijayawada
How we work
What OOH sellers will not tell you
Frequency beats reach in outdoor. One board on the biggest road in the city loses to four boards on the route your audience drives every day. Vendors push marquee sites because they carry the highest rate card — the media plan we recommend often looks less impressive and performs better.
Six words, or it is decoration. A driver has about three seconds. Every extra word, every additional element, reduces what actually registers. The hardest part of an OOH engagement is usually persuading a client to cut their copy down to something that works.
OOH without a digital layer wastes most of its value. The awareness a hoarding creates decays unless something catches it. Geofenced retargeting around your sites converts the audience the physical placement built, and it is what makes the whole campaign measurable.
Ask to see the site list and the rate card. Opaque bundled pricing is normal in this industry and it is where margin hides. We show you what each site costs and what we are paying for it, because you cannot judge a media plan you are not allowed to see.
Why OOH
What physical media still does best
Unskippable Reach
Physical OOH cannot be ad-blocked, fast-forwarded, or scrolled past — forced impressions every time.
Measurable Attribution
QR codes, NFC taps, and geofence triggers connect every physical impression to a digital analytics event.
Brand Authority
Physical advertising builds premium brand perception and trust that digital-only brands cannot replicate.
Full Creative Control
Our in-house studio handles all design production, ensuring brand consistency across every format.
Process
Site selection to lift report
01
Location Intelligence
GPS footfall data analysis to identify the highest-impact OOH placement coordinates in your target cities.
02
Creative Production
Designing bold, unskippable visual creatives optimized for each specific OOH format and distance.
03
Media Buying
Negotiating and placing media across our premium publisher network at the most competitive rates.
04
Measure & Report
Correlating physical campaign exposure with digital search spikes, footfall, and geo-mobile conversions.
In their words
Results from a citywide burst
Our citywide hoarding campaign designed by Oacer generated a 3x spike in brand search volume within the first two weeks. Physical presence builds trust that online ads simply cannot.
Arjun KapoorBrand Manager, UrbanNest Realty
Engagement
How OOH campaigns are priced
Indicative ranges. Media rates vary sharply by city, site and season — the quote always itemises placement separately from our fee.
Single burst
One city, one format
From ₹1,20,000 + taxes · 30-day cycle
A focused 30-day placement in one market, including creative production and post-campaign measurement.
Site selection from footfall data
Creative design & production
30-day media placement
Post-campaign lift report
Citywide
Multi-site campaign
₹5L – ₹25L+ + taxes · scoped per city
Coordinated placement across multiple sites and formats in one market, built for frequency rather than reach alone.
Multi-format site mix
Dayparted DOOH scheduling
Geofenced digital retargeting
Fortnightly performance reporting
Integrated
OOH + digital
Monthly Retainer, scoped per brand
OOH generating awareness with digital retargeting converting the audience it creates, run and measured as one campaign.
OOH + paid digital managed together
Unified attribution reporting
Creative refresh each cycle
Rolling, 30 days notice
Where we work
Six markets, one creative team
India is where we buy media directly. Elsewhere we handle creative, strategy and measurement alongside local placement partners.
India
Direct media-buying relationships across all major metros and key Tier-2 cities. This is our core OOH market.
United States
Creative production and campaign strategy for US brands; media placement runs through local partner networks.
United Kingdom
Artwork production to UK format specifications, with placement handled through partner inventory.
UAE
Arabic and bilingual creative built for the format, plus content review against local advertising standards.
Australia
Creative and strategy delivered from India; placement executed via local supplier relationships.
New Zealand
Design and measurement support for brands running OOH through their own local media buyers.
FAQ
Outdoor advertising questions
We combine localized Google Trends data, custom short-URL and QR tracking, NFC chip interactions, and mobile geofence data to build a comprehensive attribution model for each physical placement.
Next step
Tell us the city and the audience
We'll come back with a site list ranked by real footfall data, what each placement costs, and what the measurement plan looks like before you commit.
Typical reply within one business day · site list and rate card shared openly