Corporate Brand Identity
Logo systems, typography, color palettes, and comprehensive brand guidelines built for global scale.
Visual architecture
Brands that survive contact
Identity systems built to hold together everywhere they land — a favicon, a billboard, an embroidered shirt — and handed over as source files you own outright.
3
Concept routes
100%
IP transferred
Vector
Every format
4–6 wks
Typical identity
Brand system · artboard
Aa Brand Display48 / 700
Section heading28 / 500
Body copy that has to stay readable16 / 400
Caption and legal text12 / 300
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Type scale · palette · contrast checked
What we design
Identity, interface and everything after
Four areas, one system underneath. The collateral and the motion work come out of the same rules as the identity.
UI/UX Design
High-fidelity Figma wireframes and interactive prototypes optimized through real user testing.
Marketing Collateral
Pitch decks, brochures, social media kits, and advertising creatives with brand-perfect consistency.
Motion Graphics
Lottie animations, explainer videos, and social-first motion content that drives engagement rates.
FigmaAdobe IllustratorAdobe PhotoshopAfter EffectsSpline 3DLottie
Deliverables
What you actually receive
Exactly what lands in your hands at the end. No 'final_v7.png' — everything editable, documented and owned by you.
Pack 01
Logo system
Primary + secondary marksMonogram / app iconClear-space & minimum sizeMono and reversed versions
Pack 02
Typography & colour
Full type hierarchyHEX, RGB, CMYK, PantoneAccessible contrast pairingsWeb font licensing noted
Pack 03
Applications
Stationery & email signatureSocial profile & post kitPresentation templateSignage / large-format setup
Pack 04
The brand book
Usage rules and misuse examplesTone-of-voice notesFigma component libraryAll editable source files
The brand book is the deliverable that decides whether the rest survives. Identities do not usually fail at the logo — they erode over two years of people guessing at spacing and picking approximate colours. Documented rules are what prevent that.
How we work
What design reviews get wrong
"I like it" is not usable feedback. Personal taste is the least reliable input in a branding project, because you are not the audience. We present every direction against the brief — who it needs to reach and what it needs them to believe — so the discussion is about fitness for purpose, not preference.
Design the smallest size first. A mark that only resolves at presentation scale will fail as a favicon, an app icon and a stitched logo on a uniform. Working from the constrained end up produces simpler, more durable marks than scaling a detailed illustration down and hoping.
Contrast is a legal and commercial issue, not an aesthetic one. Palettes that fail WCAG contrast exclude a meaningful share of your audience and increasingly fail procurement. We check pairings during palette design, where it costs nothing, rather than after everything is printed.
Rebrands should keep the equity you already paid for. Recognition usually lives in a colour or a silhouette rather than the wordmark. Identifying what to preserve before redrawing anything is the difference between an evolution your customers follow and a relaunch they experience as a new company.
Studio standard
Defaults on every project
IP Ownership
100% intellectual property transfer upon completion. All source files are yours, unconditionally.
Psychologically Tested
Color theory, visual hierarchy, and gestalt principles applied for measurable conversion impact.
Cross-Medium Ready
Every asset engineered for print, digital, OOH, and embroidery — zero quality loss at any size.
Brand Consistency System
Living Figma component libraries keeping your brand pixel-perfect across every touchpoint forever.
Process
Discovery to handover
01
Brand Discovery
Deep-dive workshop to understand your mission, audience psychology, competitive positioning, and aspirations.
02
Concept Design
Three distinct creative directions presented with full rationale for each visual and typographic choice.
03
Refinement
Collaborative iteration rounds to perfect the selected direction with unlimited revisions to approval.
04
Brand Delivery
Complete file handover — vectors, brand book, style guide, and all asset variations in every format.
In their words
Results from a rebrand
Oacer reimagined our entire brand identity. The new visual system is so powerful that investors commented on it before we even started pitching. First impressions have never mattered more.
Sneha GuptaFounder, LuxLayer Fashion House
Engagement
How brand work is priced
Indicative ranges. Scope is driven by how many applications you need at launch rather than by the logo itself.
Identity
Logo & core system
From ₹85,000 ≈ $1k / £800
A complete visual identity: mark, typography, colour and the guidelines needed to apply it consistently.
3 concept directions
Full logo system + variations
Type & colour system
Brand guidelines PDF
Brand system
Identity + applications
₹2.5L – ₹8L ≈ $3k – $9.6k
The identity plus every applied asset — stationery, decks, social kits, signage — and a Figma library to maintain them.
Everything in Identity
Applied collateral suite
Figma component library
Motion logo / Lottie
Design retainer
Ongoing creative
Monthly Fixed monthly capacity
A standing design resource for teams shipping campaigns continuously, without re-scoping every request.
Fixed monthly design hours
Priority turnaround
Brand guardianship
Rolling, 30 days notice
Where we work
Six markets, local typography
Script, print specification and accessibility standards are set per market rather than assumed.
India
Hyderabad studio. Multi-script identity work including Devanagari and Telugu alongside Latin.
United States
US print specifications and colour profiles handled correctly for domestic production runs.
United Kingdom
Accessibility-first contrast checking against WCAG, which UK public-sector work usually requires.
UAE
Arabic and bilingual lockups designed as a genuine typographic pairing, not a translated afterthought.
Australia
Near-full working-day overlap with IST — easy for live review sessions on concept presentations.
New Zealand
Async delivery: recorded walkthroughs of each concept so feedback does not need a scheduled call.
FAQ
Branding & design questions
100% yes. Upon final payment, we execute a formal IP transfer. You receive all original Adobe Illustrator, Figma, and Photoshop source files along with complete commercial ownership of every asset created.
Next step
Show us where the brand falls apart
Send what you have now and where it stops working — the app icon, the signage, the deck. That is usually the fastest route to what actually needs rebuilding.
Typical reply within one business day · initial direction review at no cost